We’ve reached the end of 2017, and it is always useful to look at the potential trends for web design that are expected to become more prominent in 2018. Of course, there is no guarantee that these ideas are going to take off and become mainstream over the next 12 months, but there is certainly the potential for that to be the case.
Furthermore, understanding what the trends are going to be in advance does also allow you to possibly think about changing your website slightly so it can remain contemporary and not look out of date.
- It has to be Clean.
The first thing is that the design has to be very clean. This is linked to the very real rise in cell phone usage for browsing websites, and those users only want something that is not cluttered or too difficult to navigate around.
The most important point here is that you get your main reason for a page across in a simple message but do not go over the top with all of the added extras that you feel is filling some blank spaces. It just is not worth it.
- The Typography.
The ideas behind typography change on a regular basis especially when it comes to the design. In 2018, it is anticipated that typography is going to become bolder and more artistic with it being used to draw the visitor towards certain actions and grabbing their attention.
You will also find that the use of buttons is going to reduce in popularity as text links will become more prominent.
- The Use of Subtle Animation.
Animation has been quite popular, but in 2018 it is going to be the time of being subtle that will come to the fore. We are talking about slight animation whereby there is limited movement on a graphic that is complete in next to no time at all. This could include the use of animated logos on websites and it is all thanks to the way in which browsers, as well as devices, are now better equipped than ever before to deal with the power that is required for these animations to work smoothly.
- The Bespoke Illustration.
Illustrations can be an effective tool in your design, but in 2018 it is not going to be about using the same illustration as a number of other websites. Instead, the bespoke illustration concept is going to take off and it does mean that there is the opportunity to do something that is very individualistic right from the beginning.
The idea of having this unique illustration is that it can be built into your brand development which is also going to be very useful when it comes to the marketing of your website.
- Imagery that is Authentic.
Photography has always been important in web design, but there is going to be a further push on making sure that the images are directly related to what your website is all about. Furthermore, there will be an increase in the hiring of professional photographers to take bespoke images specifically for that website and its aims so the use of stock images is certainly going to decrease.
- Video is the Star.
Video has been used extensively in recent years, and that is a trend that is going to continue throughout 2018. The fact that devices are becoming more powerful does mean that a website is less likely to be slowed down, so using video is certainly going to be a good move.
The only advice with this part is that the video should be related to what you are doing so do not think that you could just go ahead and include it so that everything looks nice because that is just not going to work.
Those are just a few of the potential ideas and trends that are expected to play a major role in web design over 2018. Of course, there is no reason for you to actually go ahead and use these ideas as your website is your design and if something works for you, then stick with it.
However, just being made aware of what the industry is looking at can always prove to be useful. If you feel like a change is required, then contact your designer and see what changes they feel they can make.
