Every business is aware of the importance of having a website. Without it, there is no doubt that you will not be noticed as much and in actual fact there is also going to be a certain lack of trust in you as a company as well. However, there is more to it than simply having a website and believing that this is all that you need. Instead, there are actually a number of ways in which your site could be inadvertently impeding your business, so surely this is a bad thing and something that needs to be avoided?
1. The website design makes your business look old
One of the major ways in which your website could be impeding your business is that the design is out of date and it then makes your business look old and as if it is stagnant. This is never a good thing because people will take that first impression and feel that there is no way that they should use you because you seem to just not care about keeping up with the times. Some people will actually assume that the services or products that you offer will also be outdated and obviously that will not really be the case. However, this can all be changed by simply making sure that your website has a design that is sleek, modern, and most importantly works.
2. The website does not allow a customer to contact you
By contacting you, we actually do not just mean giving them the ability to send you an email. Now, you have to link up social media accounts such as Twitter and Facebook to allow potential clients or customers to link up with you via their own account. This linking between accounts is now seen as being essential as people are using these sites in order to not only find you online, but to also connect with you before hopefully spending some cash. If you do not have the links on your official website, then you could be missing out on a wonderful opportunity.
3. If you can sell online, but do not have that option
You would be surprised at how many businesses could actually sell their products or services via the Internet, but they simply do not provide their visitors with that option. This is crazy because the world of ecommerce is growing every single year and people no longer have that same fear about spending money via the Internet that they did before. In other words, invest in having your own online store and take advantage of this huge market because other companies that offer the same kind of things as you do are taking advantage, so why should you be missing out?
4. The website does not offer enough information
You need to look at your website as being like a constant advert that is available to be viewed 24 hours a day. This is your online shop window and is a perfect opportunity to really sell yourself to potential clients or customers, but of course you are not physically there to do the selling. What this means is that your site needs to provide them with everything that they need to know in order to decide if they are indeed going to spend money with you. This then boils down to you providing them with the information that they need to make that decision, so if you have next to nothing on there, then how can they decide?
5. You do not bother to go beyond the holding page
Believe it or not, but there are a number of companies out there that register a domain name only to then have a domain holding page and nothing else. This is complete and utter madness because this basically combines all of the previous four points together into one horrible mess and the damage that it will do to your business is going to be very, very difficult to repair. Just think about it for a second. People will automatically search for your name online, they will see a link, they will expect to see information about your business, and then they get nothing. How would you feel if that happened to you? Would you then feel compelled to use that company?
The five points listed above may be very basic, but it is surprising as to how many times this kind of thing happens. Everybody knows that a website is now seen as being one of the key marketing tools that a company can have, so to not have even a basic website with a couple of pages crammed full of useful information is really a case of you letting not only your clients down, but more importantly your own business.
The only thing that you can do is to contact a company that can not only build you a wonderful website, but also tell you what is wrong with your existing one. In next to no time, and with you spending less money than you expect, your business can have the website that it deserves and your customers will then feel more compelled to spend their hard earned cash with you.