The Continuing Boom of E-Commerce
It is difficult to imagine this, but there are still some companies and individuals out there that have not bought into the concept of e-commerce. Now, they may very well have their reasons for this, but there can be little doubt that they are indeed the ones that will be missing out on a whole lot of business.
The e-commerce market is just not showing signs of slowing down. It even continued to grow while so many different industries were struggling for years due to the financial downturn. In truth, it made a number of people look at e-commerce as a potential way to increase their income. However, they failed to learn the appropriate language and approach to business leaving them scratching their heads as to how exactly they managed to fail.
But what if you are already involved in e-commerce? Are you satisfied with how things are going or would you prefer to understand the market better than you do at this moment in time? Well, we have a few important points that you may wish to dwell on for some time.
- People prefer technology to humans.
- Studies have shown that people prefer to interact with technology on an e-commerce website over and above dealing with a sales person. This may be surreal to many, but at least 55% of consumers say that this is what they prefer. It may very well be time for you to invest in an automation service as that is going to help really convert more potential browsers into individuals that spend money.
- People hate shipping costs.
- People have some different opinions when it comes shipping. While they are quite happy to go ahead and pay for express shipping, they do get put off if they discover that they are paying money for shipping that is going to take forever to get there. However, the best thing is when there is free shipping as that is always a winner in the eyes of most people. In all honesty, you should look at trying to include free shipping wherever possible simply because of the way in which it does attract more buyers.
- Detailed product information is absolutely key.
- It has once again been shown by researchers that consumers are more likely to go ahead and purchase products if the information that is supplied with the listing is detailed and able to really help them to build their understanding of what they are about to spend money on. If you thought that it would be just the one line or a brief note, then you would be wrong. With there being so much choice out there it just means that people are aware that they have options. You need to provide them with what they are looking for and if that means adding in more content with your listings, then you best get used to adding in more information.
- Buy online, pick up in store.
- If you have an actual retail outlet, then one area that is really increasing in popularity is the idea of people buying online and yet they then go ahead and pick up the item in the actual store. Of course, this is going to save you on delivery costs, but you do have to keep a close eye on your stock levels and deal with any order that you get online. If you have never thought about doing this up until now, then it is time to change because more and more offline stores are about to start doing this and it is best that you join them.
- Loyalty really does count.
- The final point that we are going to mention is the importance of loyalty. However, the problem with this part is that only 40% of companies selling online are actually taking into account the importance of keeping those customers happy. People do like to be loyal to companies, but they have to be rewarded for it as a direct result. If you have never thought about a loyalty scheme, then our advice is to look at how to go about setting up one and there are certainly a number of options available online if you get the correct type of help.
The one thing that you must always remember is that the world of e-commerce is continually evolving. If you are involved in it, then you need to make sure that you keep up to date with what is going on because it can make a huge difference between making that sale and the person abandoning their shopping cart. Do not automatically assume that you know it all. Look and learn from others and see what you can incorporate into your very own e-commerce business. Your profits depend on it.
