You may very well be familiar with the concept of responsive web design whereby your website becomes easy to navigate if you are using a smartphone. Well, even though Google now insists on you having this version if you do not want to be hit by a ranking penalty, there are still a number of other reasons as to why you should seek to use this kind of web design for your business. However, we are going to focus on one key area here, how it is going to be able to boost your profit.
1. It shows you care.
The first reason why it is going to boost your profits is because research has shown that 48% of individuals who were surveyed said that if a website was not effectively mobile ready then they were of the opinion that the company did not care about them. This then made them feel as if they should go elsewhere to a company that wanted their message to be read by everybody and anybody. In other words, virtually 1 in 2 people would go elsewhere with this damaging your profits.
2. The statistics do not lie.
According to an Econsultancy survey report, 62% of businesses that were polled saw a rise in their profits simply by introducing a responsive web design. Now, this is no coincidence and indeed it shows the power and we are not even talking about a slight increase in their profit margins either as the average was an increase of more than 60%.
3. Some companies report a higher increase.
While over 60% sounds impressive, what is even more impressive are the figures that were attained by some companies just by introducing a responsive web design. For example, Webundies.com reported an increase of 169%. Think Tank Photo saw an increase of 180% and their sales via mobile devices, which also includes tablets, were actually higher than those by a desktop or laptop computer. However, the most impressive statistics comes from O’Neil clothing where they saw an increase of over 300% on Android devices and over 112% on Apple devices after introducing a new responsive web design.
4. Brand awareness is going to increase.
We have shown how companies report a huge increase in their sales just by making sure that their website has a responsive design included in it, but other studies have shown that it is not just the profit margin that is going to increase but also general awareness of your brand. Indeed, a study conducted in the UK showed that, on average, there was an increase in brand awareness of some 30% and that is important. Why is it important? Simply because if people are aware of you existing then they are more likely to buy from you at some point in the future.
5. Mobile usage is only going to increase.
There is a reason why Google have introduced changes to the way in which they rank websites when searches are carried out via a mobile device and that is because of the fact that they are aware of the increase in the number of people using these devices. Just as you were aware of the way in which you needed to have a website due to missing out on a huge market called the Internet, the exact same thing is happening with responsive web design and your website being viewed on mobile devices. If you miss out, then you are going to be losing a lot of business.
6. Conversion rates are increasing.
When we talk about conversion rates, what we are referring to is the number of people that actually purchase something on a website per 100 visitors. Now, it is impossible for you to get anywhere near 100% as that just does not happen and you might be unaware of just how low the percentage actually is. However, conversion rates with both smartphones and tablets are catching up with conversion rates for laptops. The latest stats showed that laptops generally converted at 3.11% while tablets were 2.59% and smartphones 1.01%.
What we are trying to show here is that there is a real need for you to be aware of why you must have that responsive web design for your business because you are missing out on a huge percentage of the market and those individuals will just go to your competitors. Now, we are not saying that you will have the same percentage increase as the likes of O’Neil, but generally speaking there is no doubt that your sales will increase and, as a result, so will your profit margin.
This is an area that is rapidly evolving and with us becoming ever more reliant on this type of technology, and the way in which we are always on the go, there is no doubt that not taking advantage of this would be an absolute sin.