The Internet has certainly evolved for business owners in the last decade. Indeed, it is not that long ago that even the idea of having a website was completely new with so many business owners feeling as if they were entering uncharted territory. They were often left feeling unsure as to whether or not this was something that their business wanted before finally accepting that not having a site left them at the mercy of their competitors.
Fast forward a few years and you had the emergency of social networking websites with it all really starting off with MySpace. Sure, they then almost vanished without a trace after Facebook took control of that particular market followed by the likes of Twitter, LinkedIn, and now Pinterest, but the one thing that was clear from the outset was the role that these websites played for businesses.
Now, it is essential for the success of both your website and your business social media profile that the two of them are linked. Indeed, the recent changes to the search algorithm by Google, which means how they calculate where you appear on the search engine results, actually focuses on social media and your links on there. Quite simply, if you only have one, then you need to get the other and then have them interlinked in every possible way.
Why is this so important?
So do you want to know why this is so important? Quite simply it is because of the way in which people now view social media. There is such a level of trust being applied to profiles on these websites as well as people paying more attention to how a business or person interacts on there rather than anywhere else. In some ways, there are people that feel that having a social media profile gives extra credence to the business as if they would not trust them if they did not have a profile.
There is of course also the fact that sites such as Facebook are wonderful marketing opportunities for companies and indeed this is something that you simply cannot afford to miss out on. Studies have shown that people are now looking at social networking websites more than ever to not only learn about a company, but to also see what others are saying about it. If you are not on there, then the chances of them taking action when they read comments from customers and actively looking for you will be very slim indeed and you must not miss out on that opportunity.
What you need to do.
This does then beg the question as to what you as a business need to do. To be honest, you just need to make sure that you have both a profile on the relevant sites as well as a website and put links between the two. With your website, think about having updates to your Facebook or Twitter appearing on your site to encourage people to go there and join you as well as bookmarking your site. On the other hand, make sure that if you have a blog on your site that it is linked to your Facebook or Twitter account so it is announced on there when you have made a new post. It is amazing how much traffic this can generate and it is traffic that can be extremely useful to your business.
How it will change opinions of you.
People will automatically view you as being a business that keeps up to date with the latest marketing trends if you have both a website and a social media profile. However, it is important that you are active on both and do not allow accounts to just lie dormant. People love to see some action even if it is just updates on what is happening with your business or any special offers that you have available. People also enjoy seeing a business respond do its customers, or potential customers, and sites such as Facebook allow this to happen in the public domain whereas with a website it is all done via email and in private.
You also need to remember that social networking is free marketing, so there is really nothing to lose by setting it up and being active on these websites. Careful analysis of the visitors to your actual website can also show how many are clicking through from your profiles and you will be quite surprised as to the percentage of people in a very short period of time. The only problem is that it does depend on you to continue to use the profiles or all of the initial hard work will be undone.
So if you are lacking either a social media profile or a website, then it is important that you rectify this immediately for the sake of your business. Make your life as easy as possible by hiring a professional web designer to make sure that both aspects are working in conjunction with one another just the way they should. Your competitors are already doing this, and you may even see links on their website, so it would be madness from a business point of view to not also take advantage of this wonderful opportunity.
Do yourself and your business a favor and contact Webfoot Designs today to see how we can help you take your website into the world of social media.