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December 19, 2017
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Perhaps Your Ultimate Tips For Choosing Your Color Scheme

02 February, 2021

Let’s face it, no matter how good the information or products on your website may be, people will be immediately turned away if your website is not pleasant on the eye. One major area where there is often cause for concern is with the color scheme as it’s fair to say that some schemes are rather sore on the eyes.

So, with that point in mind, you may be interested to know how you should even go about selecting your color scheme in the first place. After all, this is something that you want to get correct at the first time of asking as it is a costly business to change it later on.

Thankfully, there are several key points in mind that should make a difference.

  1. Remember People are Color Blind.

The first point is to remember that some individuals are color blind. If you use colors that are difficult for those that are not color blind to comprehend, then you are going to be eliminating a percentage of your market.

This is something that your designer can look into, but it is certainly something that has to be kept in consideration during the design process.

  1. Keep Your Audience in Mind.

When choosing colors, you need to keep your audience in mind at all times. After all, you need to choose colors that will be pleasant to them rather than making it difficult to even read what they see on the screen. This can even include looking at whether your main audience is local or international, in which case understanding the way in which different colors can be perceived culturally will also prove to be important.

  1. Remember Your Brand.

At all times you must remember your brand because there is absolutely no point in having your brand and color scheme at odds against one another. When that happens, you simply give the impression that you are not in control of what is going on with your brand and it will ultimately lead to everything appearing to be rather disjointed. Clearly, this can then have a negative impact on your brand in general, so having continuity across the board will only ever reflect well on your online presence.

  1. Create a Palette First.

There are different options available when it comes to creating a color palette before the design part is then in full swing. You don’t want to have too many different shades or completely different colors all on the one page as this makes it too busy for people to even concentrate on anything.

You are best to choose perhaps two main colors and then start to work from those two incorporating shades that blend in well with them. Look at color charts and build from that point, but do remember that you should not really have more than five colors on the one page, excluding photographs, or it can start to look messy.

  1. Create a Rough Template.

Prior to becoming fully involved in the design process, it makes a lot of sense for you to create a rough template of a page with the color scheme that you have chosen incorporated into it. With this, there will be a number of potential ways in which it can go as you may decide that the color scheme just doesn’t work at all, or you could decide that you need to cut out a color or two.

Alternatively, you may look at the template and feel that the color you had initially chosen to be your primary shade should not be in that position as something else seems to be working better. However, the good part is you have not invested a considerable amount of time and effort up until this point, so making the relevant changes will prove to be rather easy to do.

As you can see, there is so much more to selecting a color scheme for your website than simply settling on shades that appeal to you on a personal level. Instead, you need to think about things in a more widespread manner as well as being sensible with your entire approach. Color schemes make a huge difference to the way in which your website is ultimately viewed by your visitors. Remember that they will make their decision as to whether or not they will go ahead and spend money within the first few seconds, so getting the colors correct will prove to be essential.