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November 10, 2016
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Why a Cheap Logo is Not Always the Best

02 February, 2021

brand-logoDuring the creation of your website, it is important that you also spend some time thinking about your logo. This is vital as your logo does form an integral part of your entire branding and indeed you only have to think about several of the big name companies to understand how their logo comes to represent not only the company name but also what people then associate with it.

If you just think of the Apple logo. It is distinctive and people see it and immediately start to think of certain things such as inventions, technology and so on. The same can be said with the Nike swoosh logo as you also then start to think about different terms that are related to how you perceive the Nike brand in general.

However, perhaps the key thing is that people see their logos and instantly know the name of the brand in question. The difficulty here is that we are not really saying that the same thing will happen to your logo, but we can certainly take aspects of this and apply it to your very own situation.

So, that being said, why exactly is a cheap logo not always the best solution?

The Reasons Against a Cheap Logo.

If you search online, you will come across numerous individuals or companies that claim they can design your logo for as little as $5 and, at first, this sounds like a bit of a bargain, but is it really?

The problem with the individuals that are offering a logo at that price is that you are going to end up with something that is not really unique. You see, they use programs and templates so they can just churn out logos without too much thought being put into it and that is not the way that you want to go about this.

It is essential that your logo really is unique to you and your company. Also, the individuals that create these logos do so in such a way that you are largely unable to alter the size as you see fit. It is important to remember that logos are going to be used not only on your website but also in different forms of marketing. Failing to have a logo designed that is capable of having its size adjusted without it then looking jagged or poorly designed just cannot be allowed to happen.

In addition, there is also the very important point that you do get less of a say in your logo when you pay so little for it and this does fall into the bracket of ‘you get what you pay for’ so do keep that in mind. Ideally, you should be able to sit down with the designer, think about the colors that are in your website and all of your marketing material. Think about the image that you wish to perceive when it comes to your business and then start to put the logo together.

When you are looking at paying so little, you are pretty much just going to be giving somebody your name and they will add it to a template and then give you the apparently finished article. Now, to be honest, the only thing we can say about this approach is that it sucks. No other term can actually do it as much justice but then when you are paying $5 or $10 then do you actually have any grounds for complaint?

The Correct Approach.

Granted we have just really painted a rather dull and negative picture of these cheap logos so it is only fair to now look at what is going to be the correct approach for you to take.

First, your logo should not be the first thing that you get designed as it should really be one of the final parts of the process due to the way in which it needs to fit in with the other designs and colors that have been used elsewhere. It is a lot easier to tie in the logo with the website design rather than the other way around as the website has to be the dominant factor.

Next, you need to sit down with the designer and work through what your aims and intentions are connected to not just your logo but your branding in general. This is something that you will not have the opportunity to do with the cheaper option and yet it can be so vital to your overall success.

The only problem here is that this is going to cost you money in order to get everything right from the outset. However, its value to your business and the way in which it makes you appear more professional does mean that this will be money well spent. Just remember to design everything else first and then look at the logo just to make sure that it all fits in together perfectly.